11
Nov

logo premios

 

Vincci Hoteles ha vencido en primera ronda de votaciones, con un amplio margen, dada su intachable trayectoria y su aportación al sector hotelero y turístico de nuestro país. El premio será recogido por Rufino Calero, Presidente y Fundador de la Compañía. Calero empezó su carrera profesional en 1953 en Husa Hoteles. En 1961 adquiere su primer hotel en Zaragoza y participa en hoteles en Canarias y en la Costa Brava. En 1970 pasa a ser el Director General de la división hotelera de Mundicolor Club de Vacaciones y Pullmantur, y en 1975 funda Tryp Hoteles. En el año 2000 y junto con sus hijos funda la Cadena Vincci Hoteles; y en el corto periodo de 15 años ya cuenta con 35 establecimientos en España, Túnez y Portugal.

 

El premio valora el conjunto de acciones de la estrategia de la empresa en cuanto a posicionamiento en el mercado, competitividad, fórmulas de distribución, segmentación de marca, orientación al cliente, política de mejora continua, política de talentos y personas, responsabilidad social corporativa, marketing o comunicación, entre otras.

Rufino Calero

Rufino Calero, Presidente de Vincci Hoteles

 

Avalada por la experiencia de la familia Calero, Vincci Hoteles se ha posicionado en el sector de los hoteles de lujo con un modelo de negocio diferente en el que cada proyecto tiene un toque especial. Todos sus alojamientos coinciden en su apuesta con el diseño, la tecnología punta, el mejor equipo de profesionales y las más modernas técnicas de gestión del mundo de la hotelería, siempre ubicados en emplazamientos únicos con edificios de nueva construcción o renovados.

 

El jurado del premio estuvo compuesto por los miembros de la Junta Directiva del IE Tourism Club, personalidades del sector turístico relacionadas con el IE, además de profesores del Programa de Dirección de Empresas Turísticas y alumnos de las promociones anteriores. El premio fue otorgado, en su primera edición, a la empresa Paradores, y fue recogido por su presidenta, Ángeles Alarcó, quien expresó el agradecimiento sincero al esfuerzo de todos sus colaboradores.

 

El acto de entrega del Premio se celebrará el día 19 de noviembre a las 19h en la sede del IE María de Molina, nº 4 de Madrid. Durante el mismo, José Guillermo Díaz Montañés, Presidente de Artiem Hoteles, impartirá la conferencia magistral “¿Cómo aprovechar el talento de tus empleados y reflejarlo en la experiencia del cliente en el sector turístico?”.

 

Durante el acto, se presentará el Programa de Dirección de Empresas Turísticas, dirigido a los profesionales de cualquier ámbito del sector turístico que quieran desarrollar sus conocimientos y habilidades dentro del Instituto de Empresa, número 1 On line MBA Programs del Mundo según el ranking del Financial Times. La V Edición del Programa dará comienzo el próximo día 29 de febrero de 2016.

 

Para asistir al acto de forma gratuita, puede inscribirse en el siguiente link http://static.ie.edu/marketing/Executive_Education/Premios_Turismo_19-11-15_Externa.html

 

El Club de Turismo del Instituto de Empresa está formado por más de 1500 profesionales del sector (hoteles, agencias de viajes, transportes, consultores…) que mantienen un vínculo permanente con el IE organizando eventos y provocando foros de intercambio de conocimiento y networking en el sector turístico de nuestro país.

 

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