Zermatt (Valais, Switzerland) is a car-free resort and mountain village at the foot of the Matterhorn surrounded by an incredible landscape of mountains and glaciers. Zermatt can be included in the selected group of the international destination resorts with the capacity to attract skiers from all over the world.
On February 15th, 2002 the shareholders of the three mountain railway companies operating in Zermatt (the Matterhornbahnen AG, the Zermatter Rothornbahn AG and the funicular Zermatt-Sunnegga AG, with the sports area of the Gornergrat-Monte Rosa-Bahnen) approved a merger agreement to create one of the largest aerial cableway companies in Switzerland: Zermatt Bergbahnen AG.
El próximo martes 8 de abril a las 19:30 horas se celebrará la XVI Aula Abierta del Sector Turismo y Ocio organizada por la Asociación de Antiguos Alumnos en colaboración con el Área de Turismo del Instituto de Empresa.
En esta ocasión, analizaremos el futuro de las estaciones de esquí y montaña en un entorno cada vez más complejo, en el que las compañías se ven obligadas a aumentar las inversiones y a innovar en sus modelos y procesos de negocio para mantenerse competitivas. El Profesor Revuelta, Coordinador de los estudios de turismo en la IE Universidad y experto internacional en el tema, analizará las formulas éxito de gestión adoptadas por compañías líderes en el mundo como la Compagnie des Alpes, Vail Resorts, Intrawest o Zermatt Bergbahnen, para enfrentarse a los retos planteados por la actual situación del sector. Fórmulas que pueden servir de base para la innovación en otros sectores.
Raúl Revuelta, además de colaborador en este blog, editar su propio blog “Ski Paradise”, donde podéis acudir para conocer más sobre sus opiniones e investigaciones en este campo.

Título
EL FUTURO DE LAS ESTACIONES DE ESQUÍ Y MONTAÑA.
Lugar
Instituto de Empresa. Aula A-301
María de Molina, 13. Madrid
Fecha
Martes, 8 de abril de 2008. 19:30 horas.
La entrada es libre hasta completar aforo. Es necesario confirmar asistencia en alumni@ie.edu
Espero poder saludaros personalmente.
Un cordial saludo,
Antonio López de Avila
Director, Executive Master en Dirección de Empresas Turísticas
Headquartered in Vancouver, British Columbia, Intrawest is one of the world’s leading destination resort and adventure-travel companies. Intrawest Corporation was formed by an amalgamation on November 23, 1979. In 1990 became a public company listed on the Toronto Stock Exchange. In 1997 shares began trading on the New York Stock Exchange. In 2006 Intrawest was acquired by Fortress Investment Group LLC (the total value of the transaction was approximately $2.8 billion). Subsequent to the transaction, Intrawest shares were delisted from both the NYSE and the TSX, and with this Intrawest became a privately-held company. In Fiscal 2006, Intrawest Corporation Net Income was $115.2 million.
Intrawest is divided in three divisions: resort and travel operations, management services and real estate development.
Resort and travel operations comprise all the leisure businesses at the resorts as well as active and adventure travel tours at Abercrombie & Kent Group of Companies and Alpine Helicopters, and provided 59% of total revenue in 2006. Management services comprise fees from assets Intrawest manage on behalf of thirdparty owners and from sales, development and supervisory services Intrawest provide to other entities and generated 11% of total revenue in 2006. Intrawest Placemaking and Intrawest Resort Club carry out Intrawest’s real estate development business and generated 30% of total revenue in 2006.
Intrawest resort and travel operations are segregated into two reportable segments. The mountain segment comprises all the resort operations at Intrawest's mountain resorts, Alpine Helicopters (including Canadian Mountain Holidays) and a number of smaller mountain-oriented businesses, including the Intrawest Retail Group. Revenue from the mountain segment was $569.8 million. The non-mountain segment mainly comprises Abercrombie & Kent, resort operations at Sandestin and golf courses.
Vail Resorts, Inc. is one of the leading resort operators in North America. The Company was organized as a public holding company in 1997 and operates through various subsidiaries. The Company's operations are grouped into three segments, Mountain, Lodging and Real Estate, which represent 71%, 17% and 12%, respectively, of the Company's revenues for the 2007 fiscal year. In Fiscal 2007, Vail Resorts Group Net Income was $61.4 million.
The Company owns and operates five ski resorts: Vail, Breckenridge, Keystone and Beaver Creek, located in the Colorado Rocky Mountains, and Heavenly, which is located on the Lake Tahoe area of California/Nevada. Vail ski resorts had approximately 6.2 million skier visits during the 2006/2007 ski season, or approximately 11.3% of United States skier visits, and an approximate 8.5% share of the North American market’s skier visits.
Compagnie des Alpes (CDA) is the largest company in the European Ski Industry. Compagnie des Alpes was set up in 1989 by Caisse des Dépôts Développement (C3D) as a corporation with a Board of Directors. The launch of the project took place at the end of the 1980’s when the ski industry experienced a serious downturn, as a consequence of the impact of three consecutive snow-deficient winters (1987/88, 1988/89, 1989/90). Compagnie des Alpes flotation on the Paris Second Marché took place on November 18, 1994. On May 8, 2004 Compagnie des Alpes was privatize. C3D reduced its stake from 52.7% to 40%, through sales of shares to Crédit Agricole des Savoie and Banque Populaire des Alpes, financial institutions in the Rhône Alpes region as well as to Caisse Nationale des Caisses d’Epargne, which invested together with Caisse d’Epargne des Alpes.
Saas-Fee es la población más importante del Saastal en el cantón suizo del Valais, sin duda uno de los valles con un paisaje más bello y conmovedor, sublime en términos clásicos, de todos los Alpes. El pueblo se encuentra situado a una altitud de 1800 metros sobre el nivel del mar, rodeado por una corona de montañas de más de 4000 metros y bajo la impresionante mole de hielo del Feegletscher. Las casas de madera tradicionales del Valais combinadas con una arquitectura “neoalpina” contribuyen a crear un escenario perfecto para los visitantes, lo que le ha valido el sobrenombre de la “Perla de los Alpes”.
El punto de partida en el camino hacia la sostenibilidad lo encontramos en la revolucionaria medida adoptada por la comunidad en 1951. Ese año sus habitantes decidieron no permitir el tráfico rodado en las calles, convirtiéndose en la primera localidad alpina libre de coches. La idea, seguida por otras localidades alpinas suizas, desembocó hace 10 años en la creación de una Sociedad de Resorts Suizos sin Coches (GAST) integrada por los resorts de Bettmeralp, Braunwald, Riederalp, Rigi, Saas-Fee, Stoos, Wengen-Mürren y Zermatt, con objeto de promover los programas de vacaciones en destinos turísticos alpinos reservados a los peatones.