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TrypAdvisor – Annual Travel Trends Survey

TripAdvisor recently has announced the results of its annual travel trends survey of nearly 4,000 travelers, globally.

«Nearly 4,000 travelers have spoken about their vacation plans and preferences for 2007 and perhaps the most intriguing discovery is that adventures in the great outdoors has trumped luxuriating at the spa,» said Michele Perry, director of communications for TripAdvisor. «We’ll closely monitor our new TravelCast algorithm for predicting the hottest travel destinations in the world and we’ll offer updates on the latest travel buzz throughout the year.»

TripAdvisor TravelCast Top Ten Hot World Destinations for 2007:
1. Pamukkale, Turkey
2. Parga, Greece
3. Ayr, Scotland
4. Campeche, Mexico
5. Marrakech, Morocco
6. Naxos, Greece
7. Puno, Peru
8. Soller, Spain
9. Salvador, Bahia, Brazil
10. Fes, Morocco

Up to five destination are in Europe, Turkey in the first place. Spain (Soller, Mallorca) is the 8 destination among the preferences of Trip Advisor members globally. Not bad. But, does this Survey plays a major role in purchase decisions? As far as TripAdvisor is one of best rated tourism websites, it is possible. How important are these webs as decision makers nowadays?