2011 Forecast for the Tourism Insdustry

Escrito el 29 marzo 2011 por Ramón Adillón en Hotelería

2011 is likely to be the first «normal» year after the economic recession, but there are still some difficult challenges ahead:

REVPAR: The biggest challenge after the global financial crisis is to raise RevPAR. Hard work to do in yield management, supply and demand balance and return to traditional markets.

Guest Service: Post recession guests are becoming far more demanding, from a more prompt front desk service to outstanding ammenities in the room.

Marketing: Growth in business through website. Emphasis in distribution plattforms. Social media shifts from being a booking channel towards a visibility opportunity.

 Recovery region by region:

.- Unites States: Recovery keeps growing , but discreetely. Chicago and New York leat US RevPAR recovery.

.- EUROPE: Germany continues with a strong growth while UK and France slow their pace.

.- ASIA Pacific: After leding the recovery in 2010, in 2011 continues to be a strong region.

.- LATIN AMERICA: The forecast is to continue 2011 with a strong growth.

Source HOTELS Magazine


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