Entradas Etiquetadas con ‘Innovation’


The Affiliate Members Programme of the UN-World Tourism Organisation has published the first report of a series to explore specific areas of Travel and Tourism sector. IE Business School, as an Affiliate Member, has collaborated with UNWTO in this Volume 1,2011 report: «Technology in Tourism«.

This report focus on some of the major issues releted to technology and innovation and their impact on global tourism: opinions and case studies. The report is in PLATMA (UNWTO Affiliate Member’s platform) as a free access document. If interested, please download the report here.

Hope you find it interesting!


Alfonso Castellano, Professor of Entrepreneurship in our Executive Master in Tourism Management, talks about being an entrepreneur in Tourism Sector.


Thanks to the good relationship IE Business School has with Cornell School of Hotel Administration, today we have the pleasure of counting on Rohit Verma, Associate Professor of Operations Management.

Rohit Verma.JPG


He will address the seminar «Hospitality Product and Service Innovation» at the IE Business School’s Master in Tourism Management (Executive intake).


The objectives of this Seminar are:

       Describe the importance of new product (and service) development in a firm’s success and failure.

       Describe the new product development process, the product life cycle, and different strategies and tradeoffs in product innovation.

       Learn different concepts in new product development such as designing for enhanced customer experience, mass customization, virtual reality, rapid prototyping, environmentally friendly design, modular design, concurrent engineering, product platforms, group technology, and reverse engineering.

       Learn important new product development analysis techniques such as customer choice analysis, reliability analysis, product specific index, and quality function deployment.


I would like to thank him for his visit.





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